Job Designation
Medical Representative
Job Description
A medical representative (MR) promotes and sells a pharmaceutical company's products, such as
medicines and medical equipment, to healthcare professionals like doctors, pharmacists, and nurses.
Responsibilities
A Medical Representative (MR) is primarily responsible for promoting and selling their company's
pharmaceutical products and medical devices to healthcare professionals. This involves building and
maintaining relationships with doctors, pharmacists, and other healthcare providers to drive product
sales and increase brand awareness. They also educate healthcare professionals about the products,
their benefits, and how to use them effectively.
- Promoting and selling products: Presenting products, detailing their features
and benefits, and providing scientific data to support their claims.
- Building and maintaining relationships: Establishing strong, professional
relationships with healthcare providers is crucial for securing prescriptions and
recommendations.
- Educating healthcare professionals: Being knowledgeable about products and
effectively communicating product information, usage, dosage, and potential side effects.
- Meeting sales targets: Assigned monthly or quarterly sales targets and
responsible for achieving them.
- Gathering market intelligence: Providing information about market trends,
competitor activities, and customer feedback.
- Staying updated on medical advancements: Keeping informed about new products,
research, and clinical data in the pharmaceutical industry.
- Maintaining records and reporting: Keeping detailed records of interactions
with healthcare professionals, sales data, and other relevant information.
- Ensuring compliance: Adhering to ethical and regulatory guidelines in
interactions with healthcare professionals.
